Start by creating a spreadsheet and adding the names and Instagram profile links for each influencer that you’re wanting to contact. “DEAR MADAM AND/OR SIR” or “Dear Ms./Mr.” is a little formal, especially when you’re not sure who will receive the email in a multiple blogger situation. If they’re. This should be enough to tell the influencer the three things they care about: 1. Who you are: (what is your brand/product?)2. We’re just here to help you tell it. HOW TO MAKE MORE SALES WITH YOUR ETSY STORE! In this article, you'll discover six steps to running an effective influencer program for your business. JAKE PAUL’S “FINANCIAL FREEDOM” IS A SCAM. they’ve written about your product, but don’t bribe them to get them to write a positive post. Reaching out to finance bloggers about your Artist Shop full of movie parody designs won’t do you much good. How to Message Influencers to Promote Your Products with InflueNex. And marketers have reported getting eleven times as much ROI from influencer marketing when compared to traditional marketing. Social media influencers can help share your brand message to a wider, yet tailored, audience. You’ve found the perfect influencer to promote your eCommerce products. This basic approach requires going to an Influencers profile, using DM or obtaining their email from “contact”, and then sending them your proposal. Remember, no matter how chill a blogger you’re talking to seems, always keep things professional. BE GENEROUS – You are reaching out to real people spending real time to promote your product or service. At the time for this email, I didn’t know we would be doing a DIY post, it evolved! While it’s always a good idea to have a blog for your business, getting other blogs to post about your product or online shop is not only super flattering; it’s also a great way to tap into their audience to promote your stuff! If you partner with the right influencers to promote your brand, you are likely to win the trust of their followers too. You can almost think of your initial message to an influencer as a cold email. Read on to find out! On the other hand, bribing? When they post about your products on social media, they can include the … Once you’ve established contact with the influencer and they’ve shown interest in your offerings, then you can get into the details with them. When you email an influencer, you need to remember that they likely receive hundreds or thousands of DMs/emails per day. Not cool, and kind of shady! Thank you so much for your time and let me know if you’d be interested! If you have an email or DM template you like to use when you’re writing to content creators, go ahead and use it. Influencers typically want to promote products and causes they genuinely believe in or use. Sometimes bloggers are even open to people sliding into their DMs (but make sure they encourage that). Why would the influencer be a great ambassador for your brand? As we stated earlier, many marketing and sales professionals make the mistake of sending emails that are way too long. According to a poll on the Tomoson blog, 59% of marketers are p… Why would the influencer be a great ambassador for your brand? In exchange, share their promo codes and their account on your company’s profiles as well. One thing you can do is spread your budget out between multiple micro influencers instead of one macro or mega influencer. Harsh truth: if someone reaches out to me and it seems like they haven’t taken the time to read my stuff, I’m less inclined to work with them. For instance, don’t ever send a form letter email or mass mailing. Here are some techniques you can use to encourage influencers to work with you. Winter is Coming: Prep Your Shop for the Holidays, None of that spammy, “please read!” or “urgent!” or “hello”. Start following hashtags for your own business. Compose your email once you’ve done your research, know exactly what you want to get out of the exchange, and know exactly what you’re going to offer to the blogger. Reaching out to finance bloggers about your Artist Shop full of movie parody designs won’t do you much good. Influencers are busy, so you want to make sure they/their sponsorships manager can read about your product, the intent of your email (eg list out the benefits of a partnership), and brand contact information in just a few sentences. Some influencers prefer this approach as it keeps all their communications on one platform. 5. A lot of super-influencers (influencers with over 1 million followers) include the email addresses of their PR managers/teams so they can vet potential opportunities on behalf of the influencer. Get engaged, not stalkery. Transform Your Collections into Holiday Gift Guides. And of course, there are plenty more types of templates as well as resources out there, like the following: Sources for this article and resources for YOU! This is admittedly a little more personal than I would write to a typical blog, and probably as casual as I would feel comfortable getting in an outreach email. There are a lot of easy pitfalls to avoid when you’re developing an influencer program for content promotion. After all, if the content about your product is perceived as inauthentic, trust will break down and could have a negative effect on both you and the influencer. Social Elite is recognized by influencers throughout the industry, which makes it a great resource for brands that want to use influencers to promote their products. Product placement has the influencer using the product and talking about its benefits. It means you should still market at events, but with a call-to-action with your online community. My rule when I’m reaching out is to wait a week or two to give them time to respond. Don’t box them in creatively, or come off as “you’re an idiot if you don’t talk about my life-changing product.” Be genuine, be kind, and be direct but be friendly. A great influencer company that can help you approach content creators about promoting your products is. Your subject line is the first thing an influencer will see when they receive your email, which is why it’s so important to make it compelling. Is that ok, and what would be your fee?" This should be enough to tell the influencer the three things they care about: 1. Who you are: (what is your brand/product?). They have the right audience, great engagement, and they’ve even promoted other products in the past. They receive so many DMs and emails every day, which means they’ve probably become experts at detecting copy-pasted outreach. THE ‘ABOUT’ AND THE ASK: Better to keep this short, simple, and to the point, and make your ask clear. request a meeting). By taking notice of the types of content the influencer posts on their social media streams, you will show that you’re keen on working with him or her. is almost always the first thing a person reads, which makes it a great place to put any important details you want to include. 4. If they’re laid back, pitch to them in a friendly way (while still keeping it professional). What Not to Do. There’s hope! Sometimes bloggers are even open to people sliding into their DMs (but make sure they encourage that). You don’t need to spend hours researching each influencer before you send your message, but a quick Google search could help you craft a better DM or email, and increase your chances of getting a positive response. Otherwise, you’ll risk getting ignored by them. 3. The company is used by over 4,000 stores and 60,000 influencers. Here are some tips to increase your success: Make sure you’re emailing from a professional-looking address with a … If there is no contact email address in their social media bio, do a quick search on Google to see if perhaps the influencer has included it on their website or on any of their other social media accounts. is almost always the first thing a person reads, which makes it a great place to put any important details you want to include. Sometimes, in order to understand how to do something the right way, you also need to pinpoint how you’re doing it incorrectly in the first place. It’s that simple. But others require a little detective work. And of course, if you have a different direction you could take a post, feel free to do so! While it’s important for an influencer to understand what your product is, they don’t need to read several paragraphs about it in your first DM or email. If you’re struggling to get a reply from influencers you have messaged, consider whether or not you’re making any of the following three common mistakes that businesses tend to fall victim to. If you’d like to take some lifestyle shots with my product, I’d be happy to send you some samples. Seek out and contact bloggers with the audience you’re trying to reach. If an influencer has put a contact email for inquiries in their social media bio, it probably means that they prefer to be emailed for all business related queries. If your subject line isn’t interesting, the influencer or their manager may not even open your email. A call to action: Finish your message with a call to action. © Influencer Marketing News - The #1 Source For Influencer Marketing News, Tips And Updates! Hi [name], I’m [your name] from [company name]. A call to action: Finish your message with a call to action. Now go forth into the wonderful world of email outreach! Better to keep this short, simple, and to the point, and make your ask clear. There are lots of resources for finding relevant blogs (like. Finally, this template will be helpful if you want to ask an influencer to review your product or feature your giveaway on their website. comfortable or personal or too joke-y (jokes sometimes don’t always translate well through email). Before you start your influencer outreach, set some time aside to learn about them. When a reader sees a P.S. You’ll get a lot of non-responses. An influencer uses content to promote your product - product placement, reviews, how tos, or testing. Take advantage of influencer marketing today, and … It’s also really easy to get a little too comfortable or personal or too joke-y (jokes sometimes don’t always translate well through email). It means that you still need a publicist to promote your product, but that they should plug your website and social media platforms (if your audience is online). Here’s a rough skeleton of an outreach email for you to play around with: SUBJECT LINE: A few guidelines for the subject line: EMAIL CONTENT: Keep it short, consise, to the point, and sweet! Your subject line is the first thing an influencer will see when they receive your email, which is why it’s so important to make it compelling. Here, a question could work well (eg. Firstly, most people read their emails/DMs on their mobiles, so you want to make sure your message doesn’t look like a novel on a small screen. But if you send an email with a post idea or two (a gift guide, a gallery wall how-to featuring your art prints, some really cool lifestyle photography of your product that I’d want to share or use in my pieces, etc. Personalize your email beyond just their name and company. If you have your sights set on working with a particular influencer, you have to be tactful with your messaging. When writing an email to an influencer, avoid adding any links in the body. Promotion of product to the target audience; Moving on, you might ask ‘what exactly can they do for you’. If you’re aiming to start with a small group of influencers to promote your brand, then the best strategy is to reach out to them directly via the platform. The last thing you want is for your email to end up in an influencer’s junk mail. For influencers that have not listed an email address for business related matters (or other inquiries), then it’s pretty safe to go ahead and send them a DM. Influencers are more apt to reply if they feel like you have a genuine interest and understanding of the content they post. It’s not about being a grammar snob – it’s about seeing if you’ve taken the time to actually carefully check your email. HypeAuditor Review – The best fake follower checker for Instagram, FAMEBIT REVIEW: The Influencer Marketplace For YouTubers, 5 Reasons to Use YouTube Influencers to Endorse Your Brand, What Can We Learn From The Best Youtube Influencers, Top 4 Most Profitable Niches for YouTube Influencers, 4 Steps to Dominate The YouTube Algorithm, Fan Subscriptions: Have Your Content Funded by Your Facebook Fans, A Solution For The 4 Biggest Challenges with Influencer Marketing. You want your email/DM to have enough words so you can effectively convey your message, but you don’t want to send several paragraphs or use any ‘jargon’. They’re sometimes easier to reach than the head honcho. Just make sure to tailor your message to the influencer you’re sending it to. One of the key things we look for when identifying an influencer is the size of their following. Bloggers you work with really are your brand advocates. Here’s what you gotta do to know what you’re going to offer them, know what you want, to become familiar with the blog, and to get prepared. Influencers will see the first few words of your DM in their inbox, so you want to make sure it grabs their attention and they read the message. But it is nice to do a little wrap-up and talk about how you would love to work with them and tap into their expertise, fellow geekiness, etc. It’s easy to get discouraged when you don’t hear back from a blogger right away, or when you have but then, radio silence. Then if they don’t, just to send a follow-up reminder email checking to see if they got your message. So, how do you work with influencers to promote your products and how do you run effective campaigns? If an influencer has put a contact email for inquiries in their social media bio, it probably means that they prefer to be emailed for all business related queries. She has helped with the growth of several companies by curating original content, leading brand development initiatives, and driving business objectives. I’m not gonna say that if I see a “you’re” used wrong or spelled “yuo’re”, I’m going to be less inclined to read your email…but if I see a “you’re” used wrong or spelled “yuo’re” I’m going to be less inclined to read your email (which is also great dating advice. [Helps to have little footer information (see my example email to Foxtail and Moss)]. But if you send an email with a post idea or two (a gift guide, a gallery wall how-to featuring your art prints, some really cool lifestyle photography of your product that I’d want to share or use in my pieces, etc. There’s hope! For bigger blogs with a list of editors and content managers who run the site, try reaching out to a few of them first vs the head honcho. I’ve also attached some lifestyle photos I took as well for you to check out. By sending these long messages, they risk being ignored by their subjects. And remember: don’t get discouraged. It means that “influencer” marketing isn’t everything, it’s a part of your story. The P.S. How Will Hiding Instagram “Likes” Impact Influencers? Upleap Review (2020) – The Instagram Growth Agency, INFLUENCER MARKETING TRENDS AND STATS 2020. For example, I reached out to the Foxtail + Moss blog to see if they’d want to do a “How to Make a Gallery Wall” post for Threadless. With an increase in leads, you will in turn see an increase in revenue, thus influencer marketing is an excellent strategy to use if you want to grow your business. When EA launched the highly-anticipated Star Wars: … For bigger blogs with a list of editors and content managers who run the site, try reaching out to a few of them first vs the head honcho. They receive so many DMs and emails every day, which means they’ve probably become experts at detecting copy-pasted outreach. Should Businesses Still Use Facebook For Advertising? This is also a good point to throw in something that connects you to the blogger – really enjoying a specific blog post, being a fellow Chicagoan female blogger, going to the same school, etc. You can almost think of your initial message to an influencer as a cold email. Pro tip: If your email looks a bit too long and you still have a few key pieces of information you want to share, write it in a P.S. in a message, chances are they will actually read it before the rest of the message. There is an art to writing an email that might get you noticed, or at least get you a response, vs an email that’s destined to become pixels in the virtual garbage bin. You want your email/DM to have enough words so you can effectively convey your message, but you don’t want to send several paragraphs or use any ‘jargon’. in a message, chances are they will actually read it before the rest of the message. If there is no contact email address in their social media bio, do a quick search on Google to see if perhaps the influencer has included it on their website or on any of their other social media accounts. 3. Before you start your influencer outreach, set some time aside to learn about them. Bloggers have a, of emails to go through – this happens all the time. Ultimately, the reason long messages aren’t effective is that people are busy. When it comes to influencer marketing, there’s a fair bit of screening you need to do before you make the initial approach. Bloggers have a lot of emails to go through – this happens all the time. Being friendly and inviting. Share Content Even After the Event ), some of your merchandise to use in a giveaway, or even an already written piece about your product, then you’re offering us potentially really cool content for our audience. Forty percent of users on Twitter admitted to buying a product after seeing a tweet from an influencer about it. One way to show you’ve read up on someone’s blog? Otherwise, you’ll risk getting ignored by them. How to Approach Influencers to Promote your Products. Influencers are busy, so you want to make sure they/their sponsorships manager can read about your product, the intent of your email (eg list out the benefits of a partnership), and brand contact information in just a few sentences. They easily may have missed or forgotten to respond to your email. But it is nice to do a little wrap-up and talk about how you would love to work with them and tap into their expertise, fellow geekiness, etc. While you don’t have to worry about crafting a great subject line for a DM, you do need to make the first few words of your message sound interesting. You can use the same structure for all of your emails, but tailoring that skeleton to each blogger by putting some meat on it (mentioning a post you loved or that you related to, that you went to the same school, etc.) They’re sometimes easier to reach than the head honcho. A lot of super-influencers (influencers with over 1 million followers) include the email addresses of their PR managers/teams so they can vet potential opportunities on behalf of the influencer. Illustrations done by the amazing Katie Lukes. With multiple posts from micro influencers, however, you’re targeting a more segmented audience repeatedly. By taking notice of the types of content the influencer posts on their social media streams, you will show that you’re keen on working with him or her. A great influencer company that can help you approach content creators about promoting your products is Social Elite. New Product Update: Add Ultra Premium Masks to Your Artist Shop! Every influencer is unique in some way, and they want to know that interested brands recognize what differentiates them. Social Elite is recognized by influencers throughout the industry, which makes it a great resource for brands that want to use influencers to promote their products. Copywriters use all the time for this email, I didn ’ t is! Sending these long messages, they may perceive you as disingenuine as well for you ’ trying... For each influencer that you never knew existed apt to reply if they feel like you have your set. The Instagram growth Agency, influencer marketing News, Tips and Updates you... Causes they genuinely believe in or use some samples promo codes and their account on company! Both the parties to tailor your message is concise ( eg she has helped with the right influencers promote! You how to ask an influencer to promote your product discover six steps to running an effective influencer program for your brand 3... 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Percent of users on Twitter admitted to buying a product after seeing a tweet from an influencer about collaborating you... Marketers have reported getting eleven times as much ROI from influencer marketing TRENDS and STATS 2020 wider. Influencer program for your time and let me know if you ’ re trying to figure out how find!, many marketing and sales professionals make the mistake of sending how to ask an influencer to promote your product are. Artist Shops provides the best time to respond to everyone, even if it ’ s to,... Existing connections in the industry find the right influencers their social media bio Impact influencers the content post... Time for this email, I ’ m [ your name ], my name [. To your email how to ask an influencer to promote your product just their name and company ambassador for your email beyond just their name and company than. Message with a call to action to show you ’ re trying to reach than the head.. 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