The key is to find your voice and use it to create a unique image for yourself as an influencer. Influencer marketing can’t be called a brand-new trend, as it developed from celebrity endorsement. Include your qualitative stats. This is where the need for a URL shortener and a landing page come into play. 2. But before we dive into that, you must have the right mindset and approach towards influencer marketing; and no, it's not all about freebies. Make sure to check all the points on the list to help you get through the process easily. 7. This is a more lenient way of collaborating. What needs do brands that collaborate with influencers have? Now, with the likes of Instagram Stories and other platforms having similar features, it has never been easier for influencers to share this information with their audience. While product placements or sponsored posts no longer come as a surprise, not everyone knows the story behind each and every collaboration. I’ve had experience reaching out to bloggers to invite them for brand campaigns as well as reaching out and working with brands as an influencer. Some creators choose to send rates right away. Step 1 to Collaborate with Brands: Pick a Social Media Outlet and Stick to it. Over the last few years, however, many influencers have become highly professionalized, and they increasingly aspire to collaborate with brands as real partners. By working with an influencer, brands are likely to receive an increase in website traffic, particularly if the influencer is sharing direct links to the website, product or service that they are promoting. Brands love when influencers are flexible. Let’s not forget the times when popular Hollywood actors and actresses were popping up as representatives of various brands or taking part in commercials. Another popular format using which brands collaborate with influencers on Instagram is a takeover. Instead of constantly striving to create engaging content, you can collaborate with an influencer to do a takeover. Where exactly do you plan to lead all of these individuals once they’ve been convinced by your influencer? Here are my top tips for how to collaborate with brands. You have to start thinking of yourself (and your brand) as an advertising agency. Connect & chat with them seemlessly. The more flexible an influencer is, the more likely a brand is to work with them. As brand collaborations with social media influencers become more prevalent—84% of companies plan to launch at least one marketing campaign involving influencers, according to a May 2015 study detailed in eMarketer—it’s now increasingly important that businesses understand the best ways to establish partnerships, create content, and develop campaigns with today’s top social media stars. It’s likely that the influencer had no contact or even affinity with the brand before the partnership. Include a direct link to your Instagram and blog, not to a press page—don’t make them have to do any extra steps! If you know what brands are looking for, you’ll know how to fit their needs. Introducing part two of our three part series covering the key challenges marketers face in influencer marketing. But their presence on social networks or their blog traffic make them an investment of choice. Send a tweet or a direct message to the brand letting them know you’d like to collaborate and ask for the best contact name and email. Meanwhile, thousands of brands will use this service to find influencers. The only problem is that the Once your influencer starts to post about your brand, products, and services, you should expect there to be an influx of new prospective customers. by Leonida Hernandez on October 25, 2020. When this happens, brands might need some flexibility from the influencers. Always remember to start small, and test the waters first. Connecting through a service such as this is easier and saves time for brands. From experience, brands can sometimes get scared off by a number. How Brands Can Collaborate With Influencers for MUTUAL Benefit “Hi, I’m Not Dressed As Lamb”. This allows you to determine right away if they have a budget to collaborate. Brand collaborations aren’t always a smooth process. The Brand-Influencer collabo is a powerful thing. They will not jeopardize their reputation by recommending a brand that is diametrically opposed to their values. Statistics say that the ROI from influencer marketing is 11X bigger than ROI from traditional marketing. She is ALL about creating authentic and long-term relationships. This is because the platform already has plethora of built-in influencer brand collaboration templates that you can use to draft a convincing and promising email with merely a few mouse clicks. Social media giveaways continue to be extremely popular among users, so it’s no wonder that both brands and influencers organize contests to interact with their followers. Read the contract carefully If you know what brands are looking for, you'll know how to fit their needs.